Artists create! Do they see themselves as entrepreneurs? How do they create value for customer/client? How do they deliver that value to a customer/client? How they capture the worth of that value? Specifically designed for performers, writers, composers, musicians, conductors, designers, painters, photographers, sculptors, theatre directors, artistic directors, actors, poets and other creatives, this class offers a framework, tools, and a community of peers and mentors to develop an entrepreneurial mindset. The students will start from the craft they know, learn the craft they need to create value. Students will examine the breadth of professional opportunities available in the Creative Economy and in the individual's field of arts practice, and explore strategies for pursuing them. (Also listed as THTR 1342).