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Aug 26, 2025
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2025-2026 Course of Study Bulletin
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MKTG - 2301 Principles of Marketing
Description
Introduction to the marketing function within an organization. This course examines the relationship of the marketing process and the broader aspects of the economic, legal, technological, and competitive environments. Coverage includes those strategies associated with product planning, pricing, promotion, distribution, consumer behavior, and marketing research.
Credits: 3
Course Level: Lower Division
Academic Level: Undergraduate
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