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Aug 26, 2025
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2025-2026 Course of Study Bulletin
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MKTG - 3381 Consumer Behavior
Description
The study of consumer decision making and the influence upon those decisions. Examines the behavior of consumers throughout the range of prepurchase, purchase, and post purchase activities with reference to both internal psychological processes and external environmental influences on behavior. Prerequisites: MKTG 2301 and Sophomore standing.
Credits: 3
Course Level: Upper Division
Academic Level: Undergraduate
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