| |
Aug 26, 2025
|
|
|
|
|
2025-2026 Course of Study Bulletin
|
MKTG - 3383 Marketing and Business Research
Description
The application of both behavioral and quantitative research to business problems. Topics include: research design, information sources, measurement techniques, questionnaire design, sampling, data analysis, and applications within the marketing mix. (Offered every year) Prerequisites: MKTG 2301 ; one of BAT 2301 , MATH 1320 , PSYC 2401 , SOCI 3360, ANTH 3360, or URBS 3360; and sophomore standing.
Credits: 3
Course Level: Upper Division
Academic Level: Undergraduate
|
|