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Aug 26, 2025
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2025-2026 Course of Study Bulletin
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MKTG - 4381 Marketing Management
Description
The role of marketing in business and society. The management of the marketing function and its interrelationship with other functional areas within the organization. Problems, decisions and the decision-making process of marketing managers. Strategy formation, execution, and control. (Offered every year). Prerequisite: MKTG 2301 , MKTG 3381 , MKTG 3383 , and Senior standing.
Credits: 3
Course Level: Upper Division
Academic Level: Undergraduate
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