Aug 26, 2025  
2025-2026 Course of Study Bulletin 
  
2025-2026 Course of Study Bulletin

Marketing, B.S.


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Requirements for the major


Core Business Curriculum:


The core business curriculum includes courses that may reside within the Michael Neidorff School of Business or in some other discipline and are foundational to all majors in the School.

Other General Requirements:


  1. Completion of an approved study abroad experience or the successful completion of a modern foreign language course numbered 2302 or its equivalent.
  2. Completion of all other required elements of the Pathways curriculum and at least 120 credit hours.

Degree Requirements:


The total number of credit hours from courses particular to this degree plan is 61 (37 hours from core business curriculum + 24 hours from specific courses).

Completion of this major involves the general requirements for admission, the core business curriculum, other general requirements and:

NOTE:


NOTE: MKTG 3381  and MKTG 3383  are pre-requisites for MKTG 4381  and must be completed by the end of the junior year.

III. At least 3 hours in courses with an experiential learning component selected from:


IV. At least 6 hours multidisciplinary requirement selected from (note that some of these courses have prerequisites):


Admission to Major


Note:


Department Chairs may grant provisional acceptance if it is apparent that an applicant can meet the requirements for full acceptance by the end of the semester in which application is made.

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